COMING to you every Sunday, 24/7 Crypto will help you keep track of every important news story that happened this week in the metaverse.
Gucci builds virtual space in Roblox
Gucci has built a virtual space called Gucci Town in Roblox.
Gucci Town will have a permanent presence on the online gaming platform.
Nicolas Oudinot, executive vice president of new business for Gucci and general manager of Gucci Vault, said: “We’ve been experimenting with Roblox for years and in May 2021 we unveiled the first Gucci themed immersive experience Gucci Garden.
“For just two weeks, visitors had the opportunity to walk through a virtual counterpart of the Archetypes exhibition in Florence.
“Part of the success of that experience – which garnered 20 million visitors and was recently awarded a Webby Award – was its ability to create a sense of community around the brand on Roblox, thanks to our partnership with up-and-coming content creators and Gucci’s virtual goods instantly becoming signifiers of belonging to a group of users with shared values.”
Gucci Town is an extension of creative director Alessandro Michele’s vision for the brand in the virtual world.
Players can compete in Gucci games, such as Tile Takeover or Flashlight Tag, to earn GG Gems, the currency of Gucci Town.
GG Gems can be used to purchase virtual Gucci items.
There is also the Creative Corner where users can create their own artwork.
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The metaverse took centre stage at the World Economic Forum in Davos this week
The metaverse and Web 3.0 took centre stage at the World Economic Forum (WEF) in Davos, Switzerland this week.
The panel for “The Possibilities of the Metaverse” brought together Philip Rosedale, the founder of High Fidelity and Second Life, Magic Leap CEO Peggy Johnson, and Edward Lewin, vice president of government and public affairs at the LEGO Group.
Asked to define the metaverse, Johnson said it was a network of different virtual worlds accessible via a phone or computer.
Johnson said corporations will drive widespread metaverse adoption.
Lewin said the future of the metaverse is going to be “inspired by our inner child.”
The LEGO Group’s parent company, KIRKBI, recently invested $1 billion with Sony into Fortnite developer Epic Games as it continues to grow its metaverse ambitions.
Lewin said their main goals are to promote the safety and well-being of kids, as well as promote privacy and ensure choice when it comes to sharing data.
Rosedale’s Second Life – known by many as the first-ever metaverse – has been around for almost two decades now and has its own economy.
However, it’s not built on the blockchain.
He said its one million user base is on average 40 years or older, and they “come together, get to know each other or work together.”
He said it’s a “tremendous challenge” to balance security, privacy and freedom of speech.
He added: “There must be a balance between preserving your identity so you can truly be someone else if you wish to, while still being able to connect with others in a way that creates responsibility and consequence.”
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NBA basketball player Kevin Durant filed 26 metaverse and NFT trademark applications
NBA basketball player Kevin Durant has partnered with venture capital firm Thirty Five Ventures LLC, and filed 26 metaverse and NFT trademark applications with the US Patent and Trademark Office.
According to the applications Kevin Durant plans to provide NFTs and NFT-backed media, cryptocurrency collectables and NFT and crypto marketplaces.
Subway enters the metaverse after filing two trademark applications
Subway has filed two trademark applications for its name and S-shaped logo.
The fast-food chain has plans to offer virtual food and drinks, a virtual restaurant environment for recreational, leisure or entertainment purposes, and a virtual restaurant offering home delivery services.
Fashion magazine L’OFFICIEL enters the metaverse after buying virtual land in The Sandbox
Fashion magazine L’OFFICIEL has entered the metaverse with its own virtual space in The Sandbox.
Inspired by sci-fi films including Dune and Total Recall, the magazine’s virtual space is a desert landscape created by NFT and metaverse builders Renaissance NFT.
The virtual space is currently showcasing the magazine’s latest issue, which is centred around Web3 fashion and how “NFTs and digital artists are taking over the art world by encouraging brands to embrace virtual reality.”
Arthur Madrid, CEO and co-founder of The Sandbox said: “Web3 allows us to create a new format of entertainment based on community and self-expression that is more immersive and social.
“At The Sandbox, we are building a metaverse with a high cultural mission, while L’OFFICIEL represents over 100 years of fashion culture. It’s exciting to build the future of media together with such a distinguished brand.”
Nissan unveils new electric car in the metaverse
Nissan has unveiled its new electric car – the Nissan Sakura – in the metaverse.
Nissan will make use of the metaverse to show the inside of the vehicle through 3D avatars.
“Avatars can join in-vehicle as companions or assist in driving by offering tips and suggestions,” the company said.
LaLiga enters the metaverse
LaLiga has joined forces with Korean company TVM to create a digital environment that will engage fans and integrate the Spanish football league’s other partners.
TVM’s blockchain-based ‘Triverse’ is known as a ‘metaverse for sports’ where different leagues and clubs can create interactive experiences for fans to explore, access content and play in mini-games.
LaLiga says Web 3.0 development will expand its reach among younger demographics and its international audiences.
Jorge de la Vega, commercial and marketing director of Liga, said: “A few years ago, we understood we needed to internationalise and start a digitisation strategy to reach global audiences.
“We’ve worked to increase our digital ecosystem and we now have 150 million fans in that ecosystem, while local and international television audiences are growing.
“The key is to have these fans at the centre of everything and you need to engage in various channels and give the users what they want. It’s not just about generating content, but reaching the biggest possible audience.
“We’ve been working on different environments, and we have a multi-disciplinary team at LaLiga to see how these commercial, legal, content and marketing to see how these new technologies could deliver new experiences and content.”
Elvis Presley Enterprises announces new metaverse partnerships
Elvis Presley Enterprises, Run it Wild, announced a series of major partnerships for their metaverse project, Elvis On-Chain.
The new partners are The Sandbox, Decentraland, Voxel Architects, DAPPCRAFT and Metakey.
The Elvis On-Chain NFT project has added a number of partners to build a virtual place for Elvis fans in the metaverse.
Adam De Cata, Director of Run It Wild, said: “These incredible partners, all leaders in the craft, are helping us build a unique gathering place for Elvis fans.
“The Elvis metaverse will host a series of innovative experiences, generative collections, rare concert exhibits, fan experiences and real events.
“Elvis On-Chain expands opportunities for fans to come together in new ways.
“In a hugely commemorative year for Elvis with the release of Warner Bros.”
Metaverse land sells for $5million
A company has spent $5million on virtual land in a metaverse platform called TCG World.
Curzio Research bought 19 “commercial real estate properties” as part of the deal.
The firm is planning to build a virtual HQ in the Asia region that exists within it.
Read more HERE
Mark Zuckerberg unveils new tech to make more realistic avatars
Mark Zuckerberg is working on new technology to build more realistic avatars for the metaverse.
The founder of Facebook said Meta has created new artificial intelligence that more accurately recreates simulations of human beings.
Read more HERE
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