COMING to you every Sunday, 24/7 Crypto will help you keep track of every single important news story that happened this week in the metaverse.
HSBC enters the metaverse
HSBC became the first global bank to enter The Sandbox.
The bank, with almost $3 trillion in assets, is set to buy a plot of land in The Sandbox, which the company will develop to engage with sports, e-sports and gaming fans.
The image that was posted along with the statement showed a virtual HSBC stadium.
In a statement Suresh Balaji, chief marketing officer at HSBC Asia-Pacific said the bank sees “great potential” in creating “new experiences through emerging platforms.”
Read more HERE
American Express hint at entering metaverse
American Express filed seven trademark applications linked to virtual services and its iconic logo, joining JP Morgan, HSBC, Visa, and Mastercard in exploring the metaverse.
The filings include requests by American Express to secure trademarks on software for credit cards, travel, concierge services, a virtual environment for recreation and entertainment, as well as an NFT marketplace.
Read more HERE
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Universal Music Group buys a Bored Ape Yacht Club NFT to create a character for its virtual band in the metaverse
Record label Universal Music Group (UMG) has purchased a Bored Ape Yacht Club NFT to create a character for its virtual band, Kingship in the metaverse.
UMG bought Bored Ape NFT #5537, for 125 ETH – about $365,000 at the time of purchase.
The Ape – which has attributes such as a blue dress, pilot’s hat, and white fur – will be used to create a character named “Noët All,” and will be the manager of the virtual band.
Spotify announced two job vacancies for Web3 experts
Spotify is planning to add NFTs and blockchain technology to its streaming service.
The streaming platform is looking for two Web3-centric candidates to add to its workforce.
One vacancy is for a Senior Backend Engineer, who will “facilitate collaboration with product, insights, and design to uncover the next growth opportunity leveraging new technologies, like Web3.”
The second is for a Senior Manager to form part of the Innovation and Market Intelligence team.
Car manufacturer Acura to open first showroom in the metaverse
Acura launched a new advertising campaign for the 2023 Integra.
The campaign includes an NFT drop and the world’s first virtual showroom.
The first 500 customers to reserve the 2023 Integra will receive a limited-edition NFT designed by the virtual artist Andreas Wannerstedt.
The brand said the NFTs “will feature the surreal textures and colours Wannerstedt is known for, and each will be a unique artistic representation of the next-gen Integra.”
Next week, the brand will open “Acura of Decentraland”, a virtual space “where fans can immerse themselves into a virtual world of the next-gen Integra and the Acura brand.”
Ireland to be recreated in the metaverse
NFT company Lepros and distillery Kinsale Spirit Company have joined forces “to recreate the Irish cultural experience” in the metaverse.
The partnership will see an NFT launch featuring three one-of-one tokens, each of which can be redeemed for one of three physical and signed bottles from Kinsale, which is based in Cork, Ireland.
The brands are also building LeproLand, a virtual space “for Irish diaspora with Irish roots worldwide to connect online and experience Ireland through immersive gaming, music, sport, tourism, education, social events and more.”
LeproLand can also be a space for Irish brands to network and advertise.
Heineken enters metaverse
Heineken has become the second beer manufacturer to enter the metaverse.
The virtual beer – Heineken Silver – is available exclusively in Decentraland and was unveiled at a digital press conference held on March 17.
Read more HERE
Future generations will be able to meet their dead relatives
People in the future will be able to see and hear from their ancestors whose memories will be preserved in the metaverse.
Biography specialists StoryTerrace have partnered up with hologram tech experts 8i to give people the opportunity to film their stories in a 360-degree recording studio.
The memoir writing service typically works with clients to produce books of their life but has decided now is the time to take advantage of technological developments.
Read more HERE
Japanese start-up wants to cause real-life pain in the metaverse
A Japanese start-up is developing technology to deliver physical pain to people in the metaverse.
H2L, a Sony-backed company founded a decade ago, is one of a growing number of companies trying to profit from providing real-life human experiences in the metaverse.
The company has built a product that features an armband to detect the flexing of human muscles, enabling the user’s avatar in the metaverse to copy the humans’ movements and feel the weight of objects.
The technology uses electrical stimulation to manipulate the arm muscles and mimic sensations.
Emi Tamaki, chief executive and co-founder of the Tokyo-based company said: “Feeling pain enables us to turn the metaverse world into a real-world, with increased feelings of presence and immersion.”
