PARIS Saint-Germain has hinted at entering the metaverse.
The French footballing outfit, home to Lionel Messi, Neymar, and Kylian Mbappe, filed a trademark application that covers NFT-backed multimedia, crypto wallets, managing cryptocurrency transactions, virtual clothing, sports gear, and electronics.
Licensed metaverse trademark attorney Michael Kondoudis said: “Paris Saint-Germain is one of the world’s best-known football clubs, and the value attached to the team’s name and brand is substantial.
“This filing represents the next logical step to protect the brand as it moves into the metaverse.
“Clearly, PSG sees the potential of the metaverse and is preparing its trademark for the virtual economy that will dominate it,” adding this filing “follows the trend by other professional sports brands to begin preparations to participate in the metaverse.”
“We expect the number of trademark filings from the professional sports sector for NFT and virtual products and services to increase over the next twelve months as brands come to appreciate the need for protections in the metaverse,” the attorney concluded.
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PSG’s trademark filing comes after English Premier League champions, Manchester City, started construction the world’s first virtual football stadium in February, in partnership with Sony.
