THE EXPLOSION of interest in the metaverse has seen a raft of well known brands and companies jump to get involved – with even the adult entertainment industry now making a move.

Analysts believe virtual reality platforms could play increasing role in our everyday lives, from work, to socialising, to online shopping.

Not wanting to be left behind in the shift to VR, even adult entertainment companies are looking at how to maximise opportunities offered by the metaverse.

Yesterday the adult Web3 company xxxNifty started a pre-sale of NFTs – one of a kind digital assets – for its new metaverse platform PleasureLand.

Cryptocurrency can be used to buy NFT “Pink Passes” that act as a form of membership for the virtual world.

The passes give users exclusive privileges in PleasureLand including access to NFT metaverse dolls and properties.

The 600 Pink Passes originally made available for pre-sale have already sold out.

Those looking to get involved on the platform are now encouraged to purchase one to the 1380 Pink Dolls that have been minted.

A doll costs $500 to buy and come with a free property.

Once the Pink Doll NFTs are sold out, those interested in entering PleasureLand will be able to buy one of the 3,105 parcels of land on their own.

A price for the individual properties – known on the platform as “shag pads” – is yet to be released.

The metaverse will be filled with night clubs, hot tubs and other such settings for users to socialise.

xxxNifty said it was fulfilling the “empowerment of sex work through Crypto, Web3.0, NFTs, and the metaeerse”.

The PleasureLand pre-sale comes after notorious lifestyle entertainment magazine Playboy announced its intensions to enter the digital space.

The magazine, controversial for its sexual nature and nude pictures, said it was planning to build a virtual Playboy mansion using blockchain technology.

xxxNifty’s move into the virtual space is likely to lead to further questions around how to protect metaverse users on a wider scale.

A series of media reports recently have warned that virtual realty platforms risk an increase in sexual violence and exploitation.

There are concerns there could be a surge of “virtual rapes” if companies fail to implement proper safeguarding measures.

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What happened last week in the metaverse? Find out HERE.