POPULAR fast food outlet Taco Bell is offering couples the opportunity to get married in the metaverse.
The US-based chain is inviting couples to apply to take part in the brand’s first-ever virtual – and legal – metaverse wedding.
It’s looking to make history by inviting a couple to get hitched in its digital restaurant in Decentraland.
Those hoping to be the lucky couple must publish a video explaining their love story on social media along with the hashtag #TacoBellMetaverseWeddingContest and tagging @tacobell.
They can apply to get married up until September 6.
The event will be complete with an NFT marriage certificate and the couple involved will have the chance to work with a fashion designer to create a virtual wedding dress and suit for the occasion.
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Sean Tresvant, Taco Bell’s Chief Brand Officer said: “We’re always looking for new ways to meet our fans where they already are and provide them with signature Taco Bell experiences… even when that’s in the metaverse.”
“By bringing the metaverse wedding to life and adding layers of the brand’s Live Más (live more) mentality, the couple and attendees will be able to up the ante on their love for each other and the brand they love too.
In the age of swiping for love, Taco Bell’s metaverse wedding will allow one couple to take part in the voyage of what may well be the next evolution of modern love – and we’re proud to be leading the charge.”
After the couple’s ceremony is over, the newlyweds and their guests will be able to celebrate in Taco Bell’s signature Cantina and public reception room.
The whole day will also be live-streamed for those unable to join the metaverse for the occasion.
Taco Bell’s move to virtual weddings comes just five years after it decided to start offering ceremonies in Las Vegas.
In 2017 the company started giving fans of the restaurant the opportunity to get married in its flagship restaurant in the Nevada city.
Couples could rent a chapel in the restaurant before then tucking into its wedding ceremony food package.
