COMING to you every Sunday, 24/7 Crypto will help you keep track of every important news story that happened this week in the metaverse.
Forever 21 and Barbie launches metaverse experience on Roblox
Retailer Forever 21 is joining forces with Barbie to launch a limited-edition collection which includes a range of vintage apparel, swimwear, sleepwear, beauty and accessories, as well as home décor inspired by Barbie’s Dream House.
It will first be available online and in stores and then in the Forever 21 Shop City experience on Roblox.
The collection uses Roblox’s latest layered clothing technology, which allows 3D clothing to fit any avatar body type.
Nike’s RTFKT partners with Byredo to create metaverse perfume
Nike-owned digital fashion startup RTFKT has partnered with luxury fragrance brand Byredo to create a perfume for Web3.
Dubbed ‘Alphameta’, the collab involves wearable digital “auras”, customised digital and physical scents, and NFT-connected near-field communication tags on bottles.
Byredo and RTFKT will visually render 26 ingredients representing emotions such as acuity, harmony and naivety.
These will be treated as digital collectables, and will come in limited quantities and wearable via Rtfkt’s “avatar ecosystem”.
More details on the launch will be announced in July.
Star Atlas partners with MoonPay
Star Atlas, a metaverse game built on the Solana blockchain, has announced a partnership with MoonPay, enabling players to purchase NFTs and in-game currency ATLAS instantly with a credit card.
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Meta brings user-generated gaming platform Crayta to Facebook
Meta is bringing game development platform Clayta to Facebook Gaming‘s cloud streaming service.
Crayta allows users to build and play games with their friends in real-time.
Meta describes it as an easy-to-use developer toolkit which makes game creation more accessible.
Crayta was developed by Unit 2 Games, which was acquired by Meta last June.
Meta CEO Mark Zuckerberg said during Crayta’s launch video: “Historically if you wanted to have something like this run in this high quality of a 3D environment, that would be really hard to render in a browser or on phones, but being able to do it with cloud infrastructure and then send it down across the network after having already rendered it in the cloud is a pretty big advance.”
READ MORE: Metaverse jobs June 2022: How to build a career in Web 3.0
Givenchy enters the metaverse
Givenchy has become the latest clothing and footwear brand to enter the metaverse race.
The French fashion house announced it’s launching a beauty house on Roblox.
Set to go live on June 13, 2022, the Givenchy Beauty House will allow users to make their own avatar faces, which they can submit to a contest for a chance to win virtual accessories and rewards.
Romain Spitzer, chief executive officer of Givenchy said the decision to jump on the metaverse bandwagon is part of the company’s strategy of “exploring new universes, digital gaming and also social platforms.”
Spitzer said: “It’s important to be the first in things we do.
“Not for the sake of being the first.
“Each time, it’s all about the consumer, about targeting the right consumers or the future consumers where they are.”
Clinique partners with Daz 3D on first metaverse make-up campaign
Clinique has announced its first makeup NFT campaign in partnership with 3D content and software company, Daz 3D.
Clinique has employed a diverse group of leading global makeup artists and creators, including Tess Daly, Sheika Daley, and Emira D’Spain, to work their magic on the exclusive NFT “Metaverse More Like Us” campaign which challenges unrealistic beauty standards.
Applying makeup to the avatars from Daz 3D’s Non-Fungible People (NFP) NFT collection, each makeup artist will curate two looks – one real-world and one fantastical look.
After launching in January 2022, Daz 3D’s NFP NFT collection includes 8,888 female and non-binary photorealistic 3D avatars.
Tommy Hilfiger expands metaverse presence with Brooklyn-inspired space called ‘Tommy Play’
Tommy Hilfiger has unveiled its new immersive community space on Roblox, named ‘Tommy Play’.
The Brooklyn-inspired space hopes to reflect the street culture which first influenced Tommy Hilfiger through BMX riding and urban exploration of the subway.
Visitors to the virtual space can play mini-games and competitions to win Tommy Hilfiger wearables.
Players can also collect Tommy Coins which are placed throughout the space and trade them for digital wearables like Tommy jeans, helmets, headphones and accessories.
English Premier League plan to enter metaverse after filing two metaverse trademark applications
The English Premier League, the world’s most-watched league, has filed for two trademarks related to NFTs, digital currencies, and the metaverse with the United States Patent and Trademark Office (USPTO).
The Premier League wants to trademark its name, logo, and trophy for use in goods and services related to NFTs, digital currency, digital tokens, digital asset trading, financial services, and virtual sportswear.
New NFT marketplace with plans to be Amazon of the metaverse set to launch
A new NFT marketplace that wants to be the Amazon of the metaverse is set to launch.
NFT2Metaverse plans to take on OpenSea, the largest platform for buying and selling non-fungible tokens in the world.
Read more HERE
Meta’s stock falls after changing Nasdaq ticker symbol
Meta’s stock fell by 6 per cent after the company changed its Nasdaq ticker symbol from FB to META.
This means since CEO Mark Zuckerberg announced the company’s name change and shift in focus, its stock has dropped by 42 per cent.
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